Privacy policy

Effective date: October 5, 2026

1. Scope

This Privacy Policy explains how Individual Entrepreneur Egor Lariushkin, doing business as RITULAR (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit ritular.com, place an order, contact us, or otherwise interact with our online store and related services (the “Services”).

Our store is hosted on Shopify. We may also use payment, analytics, advertising, communications, fraud-prevention, fulfillment, and customer-support providers as described below.

2. Personal Information We Collect

Depending on how you interact with the Services, we may collect:

Identity and contact information, such as name, email address, telephone number, billing address, and shipping address.
Order and transaction information, such as products purchased, order value, discounts, shipping details, returns, refunds, and customer-service history.
Payment-related information. Payment card details are generally processed by our payment providers and payment networks; we may receive transaction status, limited payment metadata, and fraud/risk signals rather than full card numbers.
Device and network information, such as IP address, browser type, device identifiers, operating system, referring URLs, and approximate location derived from IP or similar signals.
Usage and interaction information, such as pages viewed, products viewed, searches, clicks, cart activity, checkout activity, purchases, and interaction with advertisements.
Communications you send to us, including support requests, reviews, claims, photographs, videos, and other evidence submitted for returns, defects, delivery issues, or fraud review.
Information from cookies, pixels, SDKs, tags, local storage, server-side APIs, and similar technologies used for essential store functions, analytics, security, attribution, and advertising.

3. Sources of Personal Information

We may obtain personal information:

Directly from you, including when you place an order, contact support, or submit a return or delivery claim.
Automatically from your browser or device when you use the Services.
From Shopify and applications or integrations connected to our store.
From payment providers, card networks, banks, fraud-prevention providers, fulfillment partners, carriers, and logistics providers.
From advertising and analytics partners, such as Meta and Google, where those tools are enabled.
From other lawful sources, such as public or commercial fraud-prevention data, where permitted by law.

4. How We Use Personal Information

Provide, operate, and improve the Services.
Process, confirm, fulfill, ship, track, return, refund, and support orders.
Authenticate transactions, prevent fraud, enforce our policies, and protect customers, our business, and third parties.
Communicate transactional and service messages about orders, shipping, returns, support requests, policy changes, and security.
Measure store performance, understand customer behavior, troubleshoot problems, and improve products and user experience.
Measure advertising performance, perform attribution, create or refine advertising audiences, and deliver or support targeted advertising where permitted.
Comply with legal obligations, tax and accounting requirements, lawful requests, disputes, investigations, and enforcement of our agreements.
Send marketing communications only where we have an appropriate legal basis and in accordance with applicable law. You may opt out of promotional email at any time using the unsubscribe mechanism provided.

5. Shopify

Our online store is hosted on Shopify. Shopify processes personal information to provide the commerce platform, checkout, security, fraud prevention, analytics, and related services. Depending on the features enabled on our store, Shopify may also process information through customer-privacy and network-intelligence features. Shopify's own privacy documentation describes its processing practices.

6. Payments

Payments may be processed by third-party payment providers, including UniPAY or another provider enabled at checkout, together with card networks, acquiring banks, issuing banks, and fraud-prevention services. These parties may independently process personal information under their own privacy notices and legal obligations.

We do not intend to store full payment-card numbers or card security codes on our own systems.

7. Analytics, Advertising, and Similar Technologies

We may use Shopify analytics and, where enabled, services such as Google Analytics, Google Ads, Meta Pixel, Meta Conversions API, and comparable analytics or advertising technologies. These tools may collect or receive information about your device, browsing activity, cart activity, checkout events, purchases, and, depending on the integration and privacy settings, hashed or otherwise processed identifiers such as email address, phone number, name, or location data for measurement, attribution, fraud prevention, audience matching, and advertising.

Certain disclosures to advertising partners may be considered a “sale,” “sharing,” or use for “targeted advertising” under some U.S. state privacy laws even when we do not sell personal information for money.

8. Cookies and Customer Privacy Controls

We and our service providers may use cookies and similar technologies for essential store operation, preferences, analytics, security, fraud prevention, measurement, and advertising.

Where required by applicable law, we will provide appropriate consent or opt-out mechanisms. We may use Shopify's Customer Privacy features, cookie banner, and data-sharing opt-out page to provide these controls.

Where legally required and technically supported, we will process recognized opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising.

9. How We Disclose Personal Information

We may disclose personal information to:

Shopify and store applications necessary to operate the Services.
Payment processors, banks, card networks, and fraud-prevention providers.
Fulfillment centers, suppliers, warehouses, carriers, customs/logistics partners, and returns facilities as necessary to deliver and service orders.
Analytics, advertising, and measurement partners where enabled and permitted.
Email, communications, customer-support, and review providers where enabled.
Professional advisers such as accountants, auditors, insurers, legal counsel, and tax advisers.
Government authorities, regulators, courts, law enforcement, or other parties when disclosure is required or reasonably necessary to comply with law, protect rights or safety, investigate fraud, or enforce agreements.
A buyer, investor, lender, successor, or adviser in connection with a merger, financing, reorganization, sale of assets, or similar corporate transaction, subject to applicable safeguards.

10. U.S. State Privacy Rights

Depending on your state of residence and whether the applicable law covers our business, you may have rights regarding personal information, including rights to request access or disclosure, correction, deletion, portability, and information about categories of personal information and recipients, as well as rights to opt out of certain sales, sharing, profiling, or targeted advertising and rights not to be discriminated against for exercising privacy rights.

To exercise an applicable privacy right, contact us at ritular.brand@gmail.com. We may take reasonable steps to verify your identity and authority before completing a request. Authorized-agent requests may require proof of authorization where permitted by law.

We do not knowingly discriminate against customers for exercising rights provided by applicable privacy law.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including order fulfillment, customer service, fraud prevention, accounting, tax, legal compliance, dispute resolution, and enforcement of agreements. Retention periods vary depending on the type of data and our legal or operational obligations.

12. Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information we process. However, no internet transmission or storage system can be guaranteed to be completely secure.

13. International Data Transfers

We operate from Georgia and serve customers in the United States. Our providers, fulfillment partners, and technical infrastructure may process information in the United States, Georgia, and other countries. Privacy and data-protection laws may differ between countries.

14. Children's Privacy

The Services are general-audience commerce services and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact us at ritular.brand@gmail.com so that we can review and take appropriate action.

15. Third-Party Sites and Services

The Services may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for those independent practices.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, technology, vendors, or our business practices. The updated version will be posted with a revised effective date. Where required, we will provide additional notice of material changes.

17. Contact Us

RITULAR
Operated by Individual Entrepreneur Egor Lariushkin
Identification number: 306573286 (registered by the LEPL National Agency of Public Registry, Georgia)
Legal address: Police I Lane N5, Floor 1, N4, Samgori District, Tbilisi, Georgia
Email: ritular.brand@gmail.com
Website: ritular.com